Construction Logistics Group (CLG) wanted a new brand identity, one that was sleek, sharp and clean cut. Keeping a simple sans serif typeface and a pared back colour palette of black and white with highlights of acid yellow, ensured the brief was well met.

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The brand was rolled out across the board, with business cards, website, interactive brochure, advertising, LinkedIn advertising videos and even a video advert shown on the big screen at West Ham's Stadium in the Olympic Park, Stratford.